My Role

My Role

My Role

Founding Designer

Founding Designer

Founding Designer

Industry

Industry

Industry

Insurance Tech

Insurance Tech

Insurance Tech

Website

Website

Website

Timeline

Timeline

Timeline

2023-2025

2023-2025

2023-2025

Where we are today

When I joined Quandri, insurance brokerages were still buried in manual processes.
Brokers spent hours each day chasing renewals, comparing quotes, and replying to frustrated clients - while AI was just beginning to enter the conversation.

Two years later, Quandri became one of Canada’s leading AI-first platforms for insurance, powering the daily workflows of 5 of the 10 largest brokerages, reducing manual work by 65%, and improving client retention by 30%.

I helped build that transformation - from research to release - leading the design vision, shaping the product architecture, and defining how AI could feel intuitive, trustworthy, and human.

Where we are today

When I joined Quandri, insurance brokerages were still buried in manual processes.
Brokers spent hours each day chasing renewals, comparing quotes, and replying to frustrated clients - while AI was just beginning to enter the conversation.

Two years later, Quandri became one of Canada’s leading AI-first platforms for insurance, powering the daily workflows of 5 of the 10 largest brokerages, reducing manual work by 65%, and improving client retention by 30%.

I helped build that transformation - from research to release - leading the design vision, shaping the product architecture, and defining how AI could feel intuitive, trustworthy, and human.

Where we are today

When I joined Quandri, insurance brokerages were still buried in manual processes.
Brokers spent hours each day chasing renewals, comparing quotes, and replying to frustrated clients - while AI was just beginning to enter the conversation.

Two years later, Quandri became one of Canada’s leading AI-first platforms for insurance, powering the daily workflows of 5 of the 10 largest brokerages, reducing manual work by 65%, and improving client retention by 30%.

I helped build that transformation - from research to release - leading the design vision, shaping the product architecture, and defining how AI could feel intuitive, trustworthy, and human.

#1

#1

#1

AI-first Insurance Platform 🇨🇦

AI-first Insurance Platform 🇨🇦

AI-first Insurance Platform 🇨🇦

65%

65%

65%

Reduced manual work

Reduced manual work

Reduced manual work

30%

30%

30%

Increase in Retention

Increase in Retention

Increase in Retention

The Renewal Intelligence Platform (2025)

The Renewal Intelligence Platform (2025)

The Renewal Intelligence Platform (2025)

Designing the intelligent broker’s day


Our goal was simple: make AI an invisible assistant that works seamlessly through a broker’s day - anticipating needs, surfacing insights, and saving time.


To understand the nuances of how brokers actually worked, I spent months interviewing and shadowing them.


Research & Insights


  • 40+ user interviews with brokers, CSRs, and executives from independent and enterprise brokerages.

  • Full-day workflow shadowing - documenting when they check Epic, what interrupts them, and how long each task takes.

  • Competitor audits of insurtech tools like Applied, Salesforce, and Vertafore to uncover gaps in user trust and workflow cohesion.

  • Data analysis with PMs to identify which renewal types created the biggest service delays or churn risk.


I turned these findings into a timeline model of a broker’s day - mapping each pain point and identifying where AI could create leverage.

This framework became the blueprint for the Renewal Intelligence Platform, a unified interface where AI, automation, and human oversight coexisted.

Designing the intelligent broker’s day


Our goal was simple: make AI an invisible assistant that works seamlessly through a broker’s day - anticipating needs, surfacing insights, and saving time.


To understand the nuances of how brokers actually worked, I spent months interviewing and shadowing them.


Research & Insights


  • 40+ user interviews with brokers, CSRs, and executives from independent and enterprise brokerages.

  • Full-day workflow shadowing - documenting when they check Epic, what interrupts them, and how long each task takes.

  • Competitor audits of insurtech tools like Applied, Salesforce, and Vertafore to uncover gaps in user trust and workflow cohesion.

  • Data analysis with PMs to identify which renewal types created the biggest service delays or churn risk.


I turned these findings into a timeline model of a broker’s day - mapping each pain point and identifying where AI could create leverage.

This framework became the blueprint for the Renewal Intelligence Platform, a unified interface where AI, automation, and human oversight coexisted.

Designing the intelligent broker’s day

Our goal was simple: make AI an invisible assistant that works seamlessly through a broker’s day - anticipating needs, surfacing insights, and saving time.

To understand the nuances of how brokers actually worked, I spent months interviewing and shadowing them.

Research & Insights

  • 40+ user interviews with brokers, CSRs, and executives from independent and enterprise brokerages.

  • Full-day workflow shadowing - documenting when they check Epic, what interrupts them, and how long each task takes.

  • Competitor audits of insurtech tools like Applied, Salesforce, and Vertafore to uncover gaps in user trust and workflow cohesion.

  • Data analysis with PMs to identify which renewal types created the biggest service delays or churn risk.

I turned these findings into a timeline model of a broker’s day - mapping each pain point and identifying where AI could create leverage.

This framework became the blueprint for the Renewal Intelligence Platform, a unified interface where AI, automation, and human oversight coexisted.

How we got here - the design journey

How we got here - the design journey

How we got here - the design journey

Phase 1: Renewal Reviews & Control Room (2023)

Phase 1: Renewal Reviews & Control Room (2023)

Establishing trust through visibility


The first version of Quandri focused on automation setup.
I designed the Control Room, where users configure AI agents to read policy data from Epic, define automation thresholds, and review what was completed vs. what required human approval.


My process:


  • Created high-fidelity interactive prototypes in Figma to simulate AI decision flows before any code.

  • Tested prototypes with pilot brokerages to gauge trust in automation transparency.

  • Collaborated with engineers to design progressive AI summaries that explain not just “what” changed but “why.”


Impact:

Establishing trust through visibility


The first version of Quandri focused on automation setup.
I designed the Control Room, where users configure AI agents to read policy data from Epic, define automation thresholds, and review what was completed vs. what required human approval.


My process:


  • Created high-fidelity interactive prototypes in Figma to simulate AI decision flows before any code.

  • Tested prototypes with pilot brokerages to gauge trust in automation transparency.

  • Collaborated with engineers to design progressive AI summaries that explain not just “what” changed but “why.”


Impact:

Establishing trust through visibility

The first version of Quandri focused on automation setup.
I designed the Control Room, where users configure AI agents to read policy data from Epic, define automation thresholds, and review what was completed vs. what required human approval.

My process:

  • Created high-fidelity interactive prototypes in Figma to simulate AI decision flows before any code.

  • Tested prototypes with pilot brokerages to gauge trust in automation transparency.

  • Collaborated with engineers to design progressive AI summaries that explain not just “what” changed but “why.”

Impact:

80%

80%

80%

Fewer Manual Checks

Fewer Manual Checks

Fewer Manual Checks

#1

#1

#1

End-to-End Design System

End-to-End Design System

End-to-End Design System

10

10

10

Branches in Successful Deployment

Branches in Successful Deployment

Branches in Successful Deployment

Phase 2: Policy Requoting (2024)

Phase 2: Policy Requoting (2024)

Designing for proactive intelligence


Once automation was stable, we shifted toward predictive capability.
Policy Requoting taught AI to identify rate increases, trigger comparisons, and recommend alternative carriers automatically.

My process:


  • Conducted comparative UX analysis of existing quoting systems to uncover cognitive overload issues.

  • Designed AI comparison screens showing premium deltas, coverage differences, and confidence scores.

  • Prototyped the end-to-end requoting flow in Figma, ran moderated usability sessions with 12 brokers, and refined logic based on their decisions.


Impact:

Designing for proactive intelligence


Once automation was stable, we shifted toward predictive capability.
Policy Requoting taught AI to identify rate increases, trigger comparisons, and recommend alternative carriers automatically.

My process:


  • Conducted comparative UX analysis of existing quoting systems to uncover cognitive overload issues.

  • Designed AI comparison screens showing premium deltas, coverage differences, and confidence scores.

  • Prototyped the end-to-end requoting flow in Figma, ran moderated usability sessions with 12 brokers, and refined logic based on their decisions.


Impact:

Designing for proactive intelligence

Once automation was stable, we shifted toward predictive capability.
Policy Requoting taught AI to identify rate increases, trigger comparisons, and recommend alternative carriers automatically.

My process:

  • Conducted comparative UX analysis of existing quoting systems to uncover cognitive overload issues.

  • Designed AI comparison screens showing premium deltas, coverage differences, and confidence scores.

  • Prototyped the end-to-end requoting flow in Figma, ran moderated usability sessions with 12 brokers, and refined logic based on their decisions.

Impact:

94%

94%

94%

Faster Quoting Speed

Faster Quoting Speed

Faster Quoting Speed

15%

15%

15%

More Proactive Renewals

More Proactive Renewals

More Proactive Renewals

Phase 3: Connect (2024–2025)

Phase 3: Connect (2024–2025)

Bringing empathy to automation


Communication was still the most human - and time-consuming - part of the workflow.
I designed Connect, an AI-powered email composer that writes personalized renewal communications in the broker’s tone.


My process:


  • Conducted A/B testing between generic AI copy vs. contextualized versions referencing client policies.

  • Designed tone controls so agencies could customize voice per client segment.

  • Used real content testing with brokers to measure trust and authenticity in generated emails.


Impact:

Bringing empathy to automation


Communication was still the most human - and time-consuming - part of the workflow.
I designed Connect, an AI-powered email composer that writes personalized renewal communications in the broker’s tone.


My process:


  • Conducted A/B testing between generic AI copy vs. contextualized versions referencing client policies.

  • Designed tone controls so agencies could customize voice per client segment.

  • Used real content testing with brokers to measure trust and authenticity in generated emails.


Impact:

Bringing empathy to automation

Communication was still the most human - and time-consuming - part of the workflow.
I designed Connect, an AI-powered email composer that writes personalized renewal communications in the broker’s tone.

My process:

  • Conducted A/B testing between generic AI copy vs. contextualized versions referencing client policies.

  • Designed tone controls so agencies could customize voice per client segment.

  • Used real content testing with brokers to measure trust and authenticity in generated emails.

Impact:

20

20

20

Minutes Saved Per Email

Minutes Saved Per Email

Minutes Saved Per Email

3x

3x

3x

More Outreach Volume

More Outreach Volume

More Outreach Volume

+28%

+28%

+28%

Improved Client Satisfaction

Improved Client Satisfaction

Improved Client Satisfaction

Prospect call video snippet:


A short clip from a call where the prospect’s own CEO enthusiastically starts selling Quandri to their team - the kind of mind-blowing moment I live for! Their reaction says more about how much clients love the product than any pitch ever could.

Prospect call video snippet:


A short clip from a call where the prospect’s own CEO enthusiastically starts selling Quandri to their team - the kind of mind-blowing moment I live for! Their reaction says more about how much clients love the product than any pitch ever could.

Prospect call video snippet:

A short clip from a call where the prospect’s own CEO enthusiastically starts selling Quandri to their team - the kind of mind-blowing moment I live for! Their reaction says more about how much clients love the product than any pitch ever could.

Designs:

Bringing empathy to automation

Communication was still the most human — and time-consuming — part of the workflow.
I designed Connect, an AI-powered email composer that writes personalized renewal communications in the broker’s tone.

My process:

  • Conducted A/B testing between generic AI copy vs. contextualized versions referencing client policies.

  • Designed tone controls so agencies could customize voice per client segment.

  • Used real content testing with brokers to measure trust and authenticity in generated emails.

Impact:

Phase 4: Renewal Intelligence Platform (2025)

Phase 4: Renewal Intelligence Platform (2025)

Unifying everything into explainable AI


This was the culmination of all prior work: a single interface where brokers could see, understand, and manage everything their AI agents did.


My process:


  • Led design system expansion across dark/light modes for complex enterprise use.

  • Partnered with PMs to define AI explainability framework - visual confidence states, color-coded risk levels, and full audit trails.

  • Designed executive-level dashboards for brokerage leaders to monitor adoption and ROI metrics.


Outcome:

Unifying everything into explainable AI


This was the culmination of all prior work: a single interface where brokers could see, understand, and manage everything their AI agents did.


My process:


  • Led design system expansion across dark/light modes for complex enterprise use.

  • Partnered with PMs to define AI explainability framework - visual confidence states, color-coded risk levels, and full audit trails.

  • Designed executive-level dashboards for brokerage leaders to monitor adoption and ROI metrics.


Outcome:

Unifying everything into explainable AI

This was the culmination of all prior work: a single interface where brokers could see, understand, and manage everything their AI agents did.

My process:

  • Led design system expansion across dark/light modes for complex enterprise use.

  • Partnered with PMs to define AI explainability framework - visual confidence states, color-coded risk levels, and full audit trails.

  • Designed executive-level dashboards for brokerage leaders to monitor adoption and ROI metrics.

Outcome:

30%

30%

30%

Higher Client Retention

Higher Client Retention

Higher Client Retention

5/10

5/10

5/10

Top Brokerages Scaled

Top Brokerages Scaled

Top Brokerages Scaled

$12M

$12M

$12M

Funding Secured

Funding Secured

Funding Secured

My personal impact

My personal impact

My personal impact

Strategic Influence

Strategic Influence

Strategic Influence

  • Shaped Quandri’s AI experience strategy from inception - defining the philosophy of “human-in-the-loop” automation that still drives the company.

  • Worked closely with founders to translate business priorities into design outcomes that improved adoption and retention metrics.

  • Shaped Quandri’s AI experience strategy from inception - defining the philosophy of “human-in-the-loop” automation that still drives the company.

  • Worked closely with founders to translate business priorities into design outcomes that improved adoption and retention metrics.

  • Shaped Quandri’s AI experience strategy from inception - defining the philosophy of “human-in-the-loop” automation that still drives the company.

  • Worked closely with founders to translate business priorities into design outcomes that improved adoption and retention metrics.

Research & Validation

Research & Validation

Research & Validation

  • Built and moderated all user interview frameworks, from open discovery to post-launch usability testing.

  • Synthesized qualitative insights with quantitative adoption data to prioritize roadmap decisions.

  • Built and moderated all user interview frameworks, from open discovery to post-launch usability testing.

  • Synthesized qualitative insights with quantitative adoption data to prioritize roadmap decisions.

  • Built and moderated all user interview frameworks, from open discovery to post-launch usability testing.

  • Synthesized qualitative insights with quantitative adoption data to prioritize roadmap decisions.

Design Craft & Tools

Design Craft & Tools

Design Craft & Tools

  • Designed, animated, and tested end-to-end prototypes using Figma Make & Lovable, ensuring alignment between design and data science teams.

  • Established the design system, unifying 200+ components for cross-product scalability.

  • Designed, animated, and tested end-to-end prototypes using Figma Make & Lovable, ensuring alignment between design and data science teams.

  • Established the design system, unifying 200+ components for cross-product scalability.

  • Designed, animated, and tested end-to-end prototypes using Figma Make & Lovable, ensuring alignment between design and data science teams.

  • Established the design system, unifying 200+ components for cross-product scalability.

Collaboration

Collaboration

Collaboration

  • Partnered daily with engineers to design feasible AI logic visualizations.

  • Collaborated with PMs and data analysts to track impact - from churn reduction to agent time saved.

  • Partnered daily with engineers to design feasible AI logic visualizations.

  • Collaborated with PMs and data analysts to track impact - from churn reduction to agent time saved.

  • Partnered daily with engineers to design feasible AI logic visualizations.

  • Collaborated with PMs and data analysts to track impact - from churn reduction to agent time saved.

Impact Summary

Impact Summary

Impact Summary

4x

4x

4x

Faster Quote Turnaround

Faster Quote Turnaround

Faster Quote Turnaround

+30%

+30%

+30%

Client Retention

Client Retention

Client Retention

65%

65%

65%

Reduced Renewal Processing Time

Reduced Renewal Processing Time

Reduced Renewal Processing Time

94%

94%

94%

Reduced Manual Quoting Effort

Reduced Manual Quoting Effort

Reduced Manual Quoting Effort

5

5

5

Biggest CA Agencies Onboarded

Biggest CA Agencies Onboarded

Biggest CA Agencies Onboarded

$12M USD

$12M USD

$12M USD

Funding Raised

Funding Raised

Funding Raised

Iryna Kunytska © 2025. Designed in Vancouver 🇨🇦

Iryna Kunytska © 2025. Designed in Vancouver 🇨🇦

Iryna Kunytska © 2025. Designed in Vancouver 🇨🇦